Ph.D. Commerce:
The department of Commerce, USTM offers research opportunities in the following broad areas:
-Finance: Behavioural Finance, Investment Behaviour and Financial Inclusion, Banking, Insurance
-Accounting: Direct and Indirect Taxation, Cost Control and Management
-Marketing: Retail Management, Consumer Behaviour, Advertisement, E-Commerce
-Human Resource Management
-Corporate Governance
-General Management
-Organisational Behaviour
-International Business
-Entrepreneurship
Thrust Area:
- Finance: (i) Banking (ii) Microfinance (iii) Investment Analysis (iv) Portfolio Management (v) Stock market volatility (vi) Risk Analysis (vii) Investor Awareness (viii) Business Forensics (ix) Enterprise Risk Management (x) Risk & Actuarial Studies (xi) Taxation & Business Law
- Accounting: (i) International Financial Reporting (ii) Strategic Cost Management (iii) Accounting Information Systems(iv) Audit Technology (v) Capital Markets-based Accounting Approach (vi) Revenue Management (vii) Business Intelligence (viii) Financial Statement Analysis (ix) Capital Structure (x) Leverages, working capital management, capital structure decisions
- Marketing: (i) Product and Pricing Decision (ii) Promotion Decision (iii) Consumer and Industrial Buying Behavior (iv) Brand Management (v) Service Marketing (vi) Customer Relationship Marketing (vii) Retail Marketing (viii) Emerging Trends in Marketing (ix) International Marketing.
- Human Resource Management: (i) Strategic Role of Human Resource Management Competency (ii) Employee Engagement & Work-Life Balance (iii) Industrial Relations (iv) International Human Resource Management
- General Management& Strategy: (i) Developmental Policy (ii) Project Management (iii) Strategic Management (iv) Strategic Analysis (v) Internal Analysis (vi) Strategy Formulation (vii) Corporate Strategy (viii) Business Portfolio Analysis (ix) Tourism management (x) Health administration
- Organisational Behaviour: (i) Organizational behaviour (ii) Individual Behavior (iii) Group Behavior (iv) Business Ethics & CSR (v) Ethical Issues & Dilemma Corporate Governance Value-Based Organization
- International Business: (i) International Business (ii) Balance of payment (iii) Foreign Direct Investment (iv) EXIM Policies (v) Role of International Financial Institutions
- Entrepreneurship: (i) Entrepreneurship Development (ii) Intrapreneurship (iii) Innovations in Business (iv) Business Plan and Feasibility Analysis (v) Role of Government in Promoting SSI Sickness in Small Industries (vi) Institutional Finance to Small Industries.
- Cross Border Trade, Off Shore Trade, Marketing of Local Products and Services, Livelihood Mission, Start Up Business, Tourism and Travel Management, Hospitality Management Cross Cultural Diversity and Trade Potential.