This application has something different to offer from the above-mentioned apps. It doesn’t let users login anonymously but use their first names. Other than that, OKC is also well known for its suggestion of questions that aids in starting the conversation.
1. Integration with Social Media:
Letting people simply accessing the account just by signing up through Google, Facebook or Instagram accounts can build a good impression on potential users.
For example, Tinder allows users to Login with the phone number or Facebook. This feature is beneficial for the app as well as it helps application in collecting the data regarding the likes and dislikes. Moreover, the app will also be able to access the friend list of the user. Making users log in through their social media profile also prevent fake profiles.
2. Geo-positioning:
If the user is from London and the suggestion of matches is from Manchester, then it will be of no use for the user. Thus, dating apps need to have location-based matches. You can even let users select their location preferences such as letting them set the distance limit for the suggested matches.
With the paid subscription of Tinder, users are allowed to change their location depending upon the place they are visiting it would be shifting to.
3. Match Making Should be your USP:
No doubt, the algorithm of a dating app is not that simple, it is important to show people who have liked the profile before others.
4. Messaging Service:
At the end of the day, you want users to remain engaged with the app, isn’t it? And for that, you need users to continue to your application even if they found the right match. And the best way to do that is by adding the messaging facility.
Let your users strike the conversation through their app rather than looking for some other app to build the romance. And to do that, you would need a chat box.
Chatbot facility also makes the app safe for your female users. If in case, they face instances of abusive or ill-treating behavior, they can directly inform the admin panel. In such a case, they would be safe by not sharing their contact details.
5. Push Notifications:
Push notifications are an excellent inbuilt communication bridge, which lets users know about the real-time activities of the app. Push Notifications are usually sent in the form of short and responsive messages.
The people using your app must be notified that there is a match and hence, push notifications play a crucial role when you create an app like Tinder.
How to Monetize a Dating App?
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Despite there are a lot of dating apps available for free, there are still opportunities for application owners to make money with a dating app. Here are suitable monetization methods for dating apps:
Paid Subscriptions:
Paid subscriptions are the most common monetization method. You can make users pay you for premium features or to take membership plans for the month, quarter or year.
For example, Tinder offers its users with two subscription packages: Tinder Gold and Tinder Plus. Paid members on Tinder get options like Rewind, Super Likes, Smart photos, Unlimited Swipes, Boost and others.
Tinder offers many useful options for paid accounts; however, the basic version of Tinder also offers users enough functionality for a great dating experience.
In-app advertising is also a great option to make some money if an app constitutes a lot of non-paying users. Native advertising is generally the best for dating applications as it respects the functionality of the app.