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Daithun Narzari

Assistant Professor

Webmail: dipankardas.dds@gmail.com

ACADEMIC QUALIFICATION: B. Com, M.Com & Ph.D.

SPECIALISATION: Teaching: Accounting & Taxation. Research: Corporate Social Responsibility, Entrepreneurship & Social Entrepreneurship.

Experiences:

1 year of teaching experience.

Research Profile:

My research profile comprises a diverse range of investigations within the fields of Corporate Social Responsibility (CSR), Entrepreneurship, and Social Entrepreneurship. For my PhD, I am researching the effect of CSR on organizational attractiveness, particularly concerning prospective employees, and how this relationship is moderated by Personal Values. The study will provide insights into how prospective employees assess CSR information when choosing employers and their preference for CSR dimensions- internal vs. external. It will also identify the values preferred by prospective employees, enabling organizations to align and adopt strategies to enhance their attractiveness and effectiveness.

In my current research, I focus on CSR and consumer purchase intention. I am investigating how companies’ CSR practices influence consumer purchase intentions and how this relationship may be mediated by organizational image and brand loyalty. The study will shed light on how organizations’ CSR practices can influence consumers to buy their products and how this influence can be mediated by organizational image and brand loyalty.

Publications:

1. Title of the paper: Corporate Social Responsibility Disclosure Practices in Indian Tea Companies. Journal: The IUP Journal of Organizational Behavior (UGC-CARE) ISSN: 0972-687X.
2. Title of the paper: Exploring rural youth entrepreneurial mindset and intentions: Gender differences and the impact of entrepreneurship subject. Journal: Journal of Management and Entrepreneurship (UGC-CARE)ISSN: 2229-5348.
3. Title of the paper: Disparity in CSR spending – An analysis of CSR spending post mandate CSR in India. Journal: International Journal of Sustainable Society (SCOPUS-ELSEVIER) ISSN: 1756-2546.

Book Chapters Published:

1. Title of the article: Corporate Social Responsibility Initiatives Undertaken by Tea Companies in India. Publisher: D.P.S. Publishing House, New Delhi ISBN: 978-93-91870-94-2.

Research under my supervision:

Dissertation of  M.com students in the year 2023

Group	Name and Roll No. of the students	Title of the Project	Output
1	Chindira A Sangma (2022/MCM/0001)	Impact of Micro Finance on Rural Household Income: A study in Goalpara District of Assam	Ongoing
2	Shahnur Hussain (2022/MCM/0022)	A study on employee welfare measures with reference to Dalmia cement industry, Hojai, Assam	Ongoing

Ongoing research activity: Influence of perceived CSR on Consumer purchase intention: A mediation analysis